If you are interested in advertising on social networking sites, you will need to be familiar with the Facebook and YouTube stats. YouTube boasts two billion monthly active users and is likely to surpass Facebook. But it is important to remember that Instagram reaches only 40% of US adults and Facebook 68%. YouTube alone is expected to generate $1.5billion in advertising revenue by 2020. These numbers might surprise you but they can be a great way to increase your ROI.
Social media sharing video content
Social media users love sharing videos. 74% of users share videos created by brands on social media. This statistic can be attributed to the fact that social videos tend to be short. Video that lasts more than 60 seconds is not popular. This is why it's important to remember this when creating social videos. These are some social media stats which show the effectiveness video content.
Social media Influencer Marketing
It's well-known that 9/10 social media users follow brands on social media. It is interesting that 66% (of Baby Boomers) engage with brands through social media. This indicates that they are more likely to purchase products from brands that they follow. But, it is remarkable to see the growth of social media sales. Noting that consumers are looking for authenticity and ads that do not feel like ads, it is important to also note that they value authenticity. Consumers are six times more likely than others to buy products from pages that feature photos of celebrities. Social media users trust recommendations more than celebrities, even though they are known to have an influence on people.
Advertising on Facebook using social media
Advertisers must pay attention to Facebook's statistics as they grow in number of users daily. More than half of Facebook users come from outside the US and Canada. This is a sign of Facebook's increasing global relevance. Mobile is the main channel of interaction for Facebook users. As such, they should invest in visually appealing, mobile-first creative. But what should advertisers look for in social media advertising?
Instagram advertising
According to Instagram advertising statistics 91% of users are connected to one business account. It should be easy to reach your organic audience. Start by creating content that appeals to your audience in order to get the most from your advertising strategy. After all, you want to create an experience that will make your followers want to follow your brand. It's easy to use social media statistics for advertising strategies that are relevant to your audience.
Snapchat advertising on social media
Snapchat advertising works best when it incorporates UGC content and organic content. This will help you understand how effective it is. Stories, which can be found in the Discover area of the app, blend seamlessly into organic content. People with higher intent to buy often scroll through the Discover section. Shoppable product ads that showcase a series of product images appear in the Discover section. The ads can be easily skipped by users.
FAQ
Does content marketing require a large budget?
It all depends upon the size of your company and where you are at. Many start-ups don't have the resources to invest in marketing. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.
What is Content Marketing?
It involves creating useful and relevant content on your website. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
Where should I start when it comes to Content Marketing?
Start by identifying your audience. Who are they? What are their needs? What can you do to help them? You can identify who you are writing to and where you should focus your efforts.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
You have many options to optimize content for search engines such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. Producing content will become relatively simple once you've mastered it.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This way, you can build a portfolio over time.
How to use blogging to generate leads for your business
Online leads are crucial to B2B companies' success. Many businesses fail to convert qualified traffic despite this fact. Here are five reasons why you might not be generating qualified leads.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is a great way to attract new customers. However, blogs that don't help your target audience solve their problems will not make you money.
Optimize your blog so it can be profitable. This increases the likelihood of people finding your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. You can then add the keywords to your page title or meta description, as well as to your body text.
You should also include calls to action (CTAs) throughout your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
You can learn how to start a successful blog by reading our guide.
Reason 2: You Don't Know What To Write About - Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!
Building a reputation and establishing yourself as an expert within your niche takes time. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Your goal when writing is to answer the question, "why should I hire you?" When writing, keep your focus on solving problems.
This will allow you to stand out from other businesses trying to sell your products.
Your blog must not only be useful to your prospects but also to them. You can also use your knowledge to educate others. You might share information about the latest trends or offer tips on how to save money on home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3: There are no clients. You don't need them. You just need to sell more.
You cannot build a profitable business overnight. It takes time and trust to build relationships with your target customers.
But, you don't have to spend hours creating content if it's not something you want to do. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. For instance, if you run a website design company, you probably have many female clients.
Instead of targeting only men, you can target women according to their location, their income level and age.
When you've set up your ad and received a click-through, send a message to your customers.
Keep in mind that not everyone visiting your site must pay. Accessible traffic can generate more sales than those who pay.
One example is hosting a contest for those who sign up via email. Or you could give away gifts to those who sign-up for your mailing address.
The key here is to find creative ways to attract visitors without spending too much money.
Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!
Prioritize your work over your company. For example, if you are too busy running your business to advertise it, then you won't be able to grow.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Get organized. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
Once you start, you will notice how much easier it is to manage everything else.
What is strategic content marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's all about giving people exactly what they want. This understanding is the key to success in business.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
It is important to understand what people care about, and to listen to their thoughts. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
The Best Way to Send a Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options.
You should follow these basic guidelines if you decide to use email.
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Make sure your subject line stands out. Your headline may not be enough to catch attention.
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Be concise. Your press release shouldn't be lengthy. Keep things brief and sweet.
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Your email should be written in plain English You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can help people get interested in your message.
These are some tips to keep in mind when writing your press release:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before writing your press release, think about your audience. What are they interested in? How can you build a relationship with them?
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Always include URLs in emails
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First, ask permission. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Do not send out multiple copies of your press release.
Now is the time to begin distributing your press releases. The next step in getting your message across is finding the right channels. Here are five popular options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. For example, some publications give away free subscriptions for every story published. Some publications offer a percentage from the revenue generated for each article sold.
Experts recommend that you submit your press releases online.
Online Channels
Online channels are one of many ways to reach potential customers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been around since 1996 and provides news feeds from major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS allows users to search keywords on its network of websites. This is useful when searching for a particular topic.
AOL News offers similar services as Yahoo! and Google News. AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications allow you to publish your own press releases. Most magazines charge a monthly membership fee. Many websites offer press releases for free.
These include PRWeb, Press Release Monitor, PR Newswire, Business Wire, and others.
PR Web was created in 1997. It has over 1 million registered members. Access to thousands of press releases, posted by businesses across the globe, is available to users.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire can also be a great place to find press releases. They claim to have the biggest database of press releases in existence.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Many small businesses are unaware of the power that print media can have on their business.
Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. You can also advertise in magazines or newspapers.
If you're looking for something a little different, check out your local newspaper's "free" section. There are often classifieds advertising jobs available.
Contact local television stations and radio stations. They may be open to accepting press releases as part or their regular programming.
Press Releases are not Dead
These days, it seems that everyone is talking about mobile applications. However, did you know that news releases are still vital? They are now more important than ever.
People expect immediate results these days. It is important to ensure that your message reaches the right person if you wish to get noticed. It is important to use all channels possible to achieve this goal.
Facebook ads are not the only option. Think outside of the box and explore creative options to connect with your customer.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell others about your company. Why not let them know about your business first?