The content marketing framework allows you to develop content that is in line with your conversion funnel. MoFu informs people about the benefits and how tofu can be used to increase brand awareness. Tofu can be used best when your content offers an educational value to the readers, such as white papers or eBooks. BoFu, on the other hand, focuses on getting people to buy your solution. The content marketing framework will help you optimize your content and increase conversions.
Tofu-Mofu-Bofu framework
Tofu Stage content should be informative. It shouldn't make you sell anything. It should not be a sales pitch, but simply describe the benefits of your product or services and address any concerns the customer may have. The content should also be honest and realistic, with the intent of deepening the relationship. The ultimate goal of content marketing is not to close the sale. However, the framework gives the possibility to share additional information with the customer.
Mofu, Tofu, and Mofu content are intended to educate and build trust. Bofu, the third stage, is all about converting customers to visitors. The Tofu stage features high-level educational content. The Mofu stage is focused more on problem-solving and content. The trust-building stage is the last. The combination of the three types allows you to create content that is appealing to a broad range buyer types.
Hubspot's Tofu–Mofu–Bofu framework
Hubspot Tofu MoFu BoFu content marketing framework can help you to create high-quality content. It helps you develop content based on the buyer's journey from awareness to conversion. Tofu creates brand awareness. MoFu educates, and helps your prospect choose the best solution. Each of these steps requires a different type of content.
The buyer may be just starting to learn about a problem or only vaguely aware what they want. Tofu content on the other side is designed to grab attention and be viewed multiple times. This content can be a short video or a social media advertisement, as well as a content partnership. However, delivery media and methods will rapidly change by 2021 so marketers should update their marketing strategies.
Pragmatic marketing framework
A practical marketing framework can be helpful in determining which components are most important for achieving your business goals. This involves aligning content, sales, as well as other marketing channels. A pragmatic framework will help you define your target markets and market segments. Your goal is to create products that solve real problems. It will help to determine which distribution channels to use and what buying preferences to use in order to reach those markets. You will be able ultimately to create an income-generating product.
For example, a pragmatic framework might be a good way to target pet owners. Swiffer(r), using this approach, promoted its product to pet owner, highlighting its ability capture and trap pet hair. They also sought feedback from their customers to determine what their needs were and what could improve them. They designed products with the consumer's needs in mind. They not only improved their product, but their website also ranked higher because they used a pragmatic framework.
FAQ
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
What are the top mistakes people make when they start a content marketing campaign?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan, all your efforts will be wasted time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content strategy can help you focus, set goals and give direction. It also helps keep everything on track as you move from phase to phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. You can then decide whether you want a series of articles or videos that are based on these results.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If you're planning on launching a new website tomorrow, it makes sense to write some content today. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
It takes time to build great content. Don't rush this step or think too fast.
Consider yourself a business person who is interested in content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
What's the main purpose of content marketing
Content marketing aims to create valuable and relevant information for customers. This can be done via email campaigns, blog posts, white papers, and other channels. Delivering value is key.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
How can I create a content market strategy?
Understanding what content you want to create is the first step. Once you have established this, it is time for content creation. This could include creating an editorial calendar or planning where these pieces will come. Content should always have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you've decided on the type of content that you want to create, it's important to determine who your target audience is. What are their interests and what do they care about?
Next, you need to identify your target market. Then, find ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. Again, this goes back to determine why you're writing the content. What problem is it solving? Is it helpful? Do they think it will make their lives more easy?
Now that you're clear about the type of content you create, it's time you decide what to say. So, do you want to share information on your industry? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
Every piece of content that you create must be useful. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
It is important to remember that content marketing has many parts.