Being a social media marketing professional is not something you can afford to get complacent about. Even though you've created a content calendar and social strategy for your business, don't forget to keep up to date with Instagram trends. TikTok is an Instagram feature that's currently gaining popularity. What began as a simple lip-syncing app has become so much bigger. Now users can make videos, dance, or incorporate music. This platform has become a worldwide phenomenon and has had an influence on other social media outlets.
IGTV
Instagram is a video sharing platform. With the new IGTV, it's easy to create longer videos and post them. In the past, creators had upload their videos to YouTube and then share them on Instagram. Unfortunately, not all followers wanted to switch apps. This made it difficult for creators to convert. IGTV is a way for creators of longer videos to upload to Instagram and not require their audience change apps.
IG Reels
You've probably heard about IG Reels, but aren't sure how to start using them. These videos are video clips that have a soundtrack, often the sounds of two people talking and laughing. The sound is a common way to tell a story, and it's especially popular for videos of morning routines. These can also serve as a great format to create behind-thescenes videos and mini vlogs.
IG Story
IG Story is a unique social media feature that allows you to repost older content and remind followers about campaigns. It features a timeline with stickers and a countdown. This feature can be used on both Android as well as iOs. This feature is easy to use and simple, making it a great choice for businesses who want to increase their online presence. Incorporate it into your marketing strategy if you want to increase the effectiveness of your Instagram marketing efforts.
IGTV visual responses
Instagram is becoming a more popular platform for sharing videos. Sephora has actually successfully implemented IGTV in its marketing efforts. IGTV lets users post short videos on their profile. These videos can reach millions of viewers. This trend is likely to grow. Here are a few things you should know about this new platform. Below are the top benefits of IGTV.
IGTV carousel
Instagram now allows you to upload both vertical and horizontal videos. Important is the aspect ratio: Vertical aspect ratios should be at most 9:16 and horizontal aspect ratios should be at the least 16:9. The format differs from other Instagram videos. Normal Instagram videos should have a 1:2.55 ratio. Instagram recommends a cover photo that is 420pxx654px. This will appear in the profile grid of your followers and in their feeds. This option is only available for videos that are nine to ten minutes long. It's important to select the right size.
IGTV augmented realities
IGTV, a social media platform that allows content creators longer videos to give users a more immersive viewing experience, is one of the most recent developments. These videos are best recorded in a vertical orientation so that they can be viewed on mobile devices. Users can preview videos in their feeds and tag products with the new feature. The new feature allows content creators the opportunity to increase brand awareness as well as discoverability of their content.
FAQ
What is a Content Strategist?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists have the ability to develop strategies that attract current and future customers. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They know how to incorporate social media platforms into their campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
Do I really need to hire an agency to do content marketing?
No! There are plenty of tools available online that make it easy to create high-quality content. A premium price is also a common charge for agencies.
How long should my content marketing be lasting?
It all depends on what your goals are. Businesses may be looking for immediate results, while others want long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
You will need to know how to create great content if you decide to go the self-produced content route. Producing content will become relatively simple once you've mastered it.
You can start by creating simple landing pages using WordPress and then move on to building out your site. This way, you can build a portfolio over time.
What is Content Marketing?
Your site is visited by someone who is looking for something. It's great if they find exactly what they want. They'll go elsewhere if they don't find what they need. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can be shared across all platforms (emails, social media, etc.). It will be available to everyone at all times.
How effective is content marketing?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How To Write An Effective Press Release
Press releases can be a powerful way to establish authority and credibility in your field. They also help you build relationships with journalists and other influential contacts.
However, many business owners find it difficult to write press releases because they lack the skills necessary to create engaging copy.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you write your press release, make sure you understand your niche. This includes understanding your niche and what makes it unique.
For example, suppose you're a real estate agent. You might also consider including information about professional affiliations, such as the association that you belong to and how long you have been in the field. Your experience in providing outstanding customer service and working with clients could be included.
Add Keywords to Your Title
The title of your press releases is often the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
The best titles include keywords related to your product or service. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make Sure Your Headline is Relevant
Your headline is the first sentence in your press release. It is what people will read first. Your headline must be catchy, relevant, and engaging.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. Test different headlines against one another. Compare the click rates to see which headlines are most successful.
Google will also allow you to type in your company name with the phrase "press release" The top results will give you a good idea of what kinds of topics work well.
You might have heard the expression "write for yourself but publish for others". It's true. But you shouldn't just throw together a press release and forget about your audience.
A Purpose
Three sections are typical of most press releases:
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This section is usually the shortest and most concise. It typically contains one paragraph that summarises your press release.
This section contains information about your service or product. This is where you can explain the benefits of your products and services.
Conclusion
This is the final section of your press release, and it includes two paragraphs. First, summarize your key takeaways. Then end on an optimistic note by stating something positive about your business.
Here's a example conclusion:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope you find my book helpful in reaching your personal goals.
Don’t Forget To Include URLs
It is a common practice to link your website in a press release. However, there are several types to choose from.
Take a quick glance at the different links you should add in your press release.
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social sharing buttons to your website. This will allow users to share your press release and link to your website.
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Blog: Write an article about your press releases. In the text, include a link back to your press release.
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Website: Use the URL in your press release to link directly to your site.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.