You may have heard of infographics before and perhaps even used them. People find them motivating and they improve information retention by 80%. But did you know that they also do other things? This article will share with you some of the facts about infographics and why they are a strategic content marketing tool. Continue reading to learn more about this powerful marketing tool. And don't forget to share your own infographics! The results are surprising!
Infographics increase motivation by 80%
Research shows that infographics that include color can increase motivation up to 80%. In communicating with employees, colorful infographics are especially useful. Informationgraphics are able to boost employee response rates by as high as 80%. These infographics can double the likelihood of certain illnesses in patients. Make infographics if you want to improve employee productivity and morale.
They improve information retention
Research shows that infographics can increase information retention. As a business owner, this phenomenon can be used to enhance your message. Information graphics are used to simplify complex information (e.g. numbers) by using a visual element. The human brain is programmed to process information visually instead of linearly through written text. Graphics can make entire industries, business processes, and even whole books more easily accessible to your target audience.
They are a form of communication
Online trends are responsible for the popularity of infographics. The popularity of infographics is due to the attention span of Internet users. Infographics can be visually appealing as well as conveying important information quickly. In short, they provide a quick overview of a topic, which helps people develop expert knowledge of a subject. Infographics are great for conveying a message quickly, especially with so much data.
They are an important tool for content marketers
Infographics are a great tool to help you stand out from the rest when developing a content strategy. These visual representations of information can be easily understood and captured by audiences. 90% of human brains process information visually. Graphics that convey a story appeal to people naturally. Infographics are a way to draw readers into the story and retain their attention. This visual presentation makes content marketing more compelling and memorable than ever.
They are easy to make
Statistics infographics are a great method to visually present large amounts of data. They are great for drawing attention to information and making it easier to comprehend. Statistics can be confusing and overwhelming. However, with the right tools you can make them more attractive. Below are some suggestions for creating statistics infographics. Your data can be visualized and made more interesting by the use of charts and images.
FAQ
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many methods to optimize content for search engines like Google or Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. Once you learn it, creating content will become easy.
To start, create simple landing pages in WordPress. Next, build your site. This way, you can build a portfolio over time.
Why is Content Marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's quite a bit of content time!
Are you a content marketer?
Absolutely! Absolutely! Content marketing works for every type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Why would you need a content strategy in marketing?
Content Marketing is more than creating great content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a sophisticated understanding of how people behave online.
And this is precisely what Content Marketing Strategy does. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.
You can also improve your conversion rates to increase profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy has a higher ROI than any other marketing method.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
How does content market work?
Content Marketing is a way to create engaging, valuable content that offers value.
Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from brands you trust are very popular.
Things that are interesting to them are what people enjoy reading. Writing something interesting will make your readers return time and again.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Effective content marketing starts with compelling copy that is engaging your target market and gives them the information they need.
How can you create quality content?
You can create great content by writing about topics that are interesting to you. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. It's one thing to write for yourself, but it's much easier to write for others.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
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How To
What is a content marketing plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is often broken down into three main areas.
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy: Where do you find the right people to create, curate, or distribute your content?
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You'll need to decide which channels you will use to share your strategy. What types of content are you going to produce?
These are the components that make a CMP effective.
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Create a clear vision for where you are going. Next, break it down into smaller parts.
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Execution - Be realistic about your expectations and when you will see the results of your efforts.