Social Media Examiner was created by Mike Stelzner in Oct 2009. Since then, it has grown to become one of most popular blogs online with over 80,000 users. Mike Stelzner shared his tips and advice for starting a business.
Create a spreadsheet with several columns
To create a social media analytics spreadsheet, the first step is to identify which metrics you wish to track. You may want to start with the number of followers. You can then add columns to track the percentage changes in those numbers. You can create subcategories of each metric. Once you have established the category, it is time to begin analyzing the data. If you need more information, export the data to a spreadsheet so you can analyze it further.
For each social media channel, create a summary
You must be able to create a summary that is effective for each social media channel. Social media allows users to share information online. Therefore, you want to make sure your content is shared in a meaningful and useful way. Social Media Examiner makes it easy to create a summary of each channel. You can see which articles get shared more and which are less. You can also see how many people have shared your content and how many shares and comments they received.
Social Media Examiner makes it easy to create a summary page for each social channel. The social media analyzer allows you to see how each channel is performing and to customize it to highlight particular metrics. For instance, you can view a competitor's Twitter profile, and use it to identify which channels have high engagement. You can also use this information to find the most productive times for your Tweets.
You can create a chart that summarizes each social media channel.
Whatever your social strategy, it is important that you create a summary graph summarizing the key metrics. Include key metrics like the number and type of followers, total traffic, engagements, revenue, ROI, among others in your social analytics report. It's helpful to show how metrics have changed in the last reporting period. A good example is total page views per channel and percent growth over that period. You can also present total visits across all your social media channels.
Although it is helpful to track the number and quality of comments left on your apology post on Facebook, it does not tell you how many people are reacting to the post. You should also know whether the comments are positive and negative. Facebook's Analytics dashboard offers an overwhelming amount of data, including impressions, reach, and page likes. This will require you to create a summary graph for each social channel that summarizes all the data.
FAQ
Content marketing requires a large budget.
It depends on your business size and stage. Small businesses often begin without the necessary resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
How long will it take for content marketing to be started?
It depends on the size and scope of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. However, it can pay off big-time if you're willing to put in some time.
How much should I spend on Content Marketing?
This depends on the number of leads you wish to generate. The average cost per lead ranges from $5-$10, depending on the industry. When we started our business, for example, we spent about $20 per lead. We now spend approximately $6-7 per Lead.
How do I create engaging content?
The best way to create great content is to write about something that interests you. Finding topics that interest you is the best way to write well. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. You can find tons of free resources that will help you get started.
How does content-marketing work?
Content Marketing works because you produce valuable, engaging content that provides value.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. People will respond positively to positive messages from brands they trust.
People enjoy reading things that interest them. When you create something that interests them, your readers will return for more.
Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
These are just a few questions that you can ask yourself to help get you started.
Is it necessary for my business to communicate a specific message? Or am I looking to create content that resonates across a range of audiences?
Are you more focused on generating leads, or converting visitors to buyers?
Am I trying to promote one product or multiple products?
Do I want to reach people outside my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
How can you make your videos even more amazing?
Video Marketing is one the most powerful tools in Content Marketing. Video Marketing allows you to connect with your audience and create trust. How can we make boring into amazing? Let's look at some simple tips!
-
Tell a story. Storytelling is the core of any communication. Video marketing can't function without storytelling. To tell stories, you need to ask yourself what kind you want. Is it educational? Educational? Inspiring? Inspiring? Take inspiration from these stories and make your own.
-
Images are a powerful tool. Images convey emotions better than words. They allow us to connect with others and feel empathy. Include images in your videos. You can add pictures to your slideshows or embed them directly in your blog posts.
-
Make it easy for people to share. You want viewers to spread the word. Make it easy. Include sharing buttons for your videos. Slideshows can include social icons. If you have a YouTube channel, add "Share" boxes.
-
Don't overdo it. If you have too many graphics and too much information, your viewer might lose interest. Keep things simple. You only need a few images to draw attention and keep it.
-
Keep it short. People love to watch short videos. Make short videos, no more than 5 minutes, to build buzz around your brand.
-
Get feedback. Most importantly, listen to your audience. Ask them what works and what doesn't. Get the answers and improve your content.
-
Make a plan. After you have created your first video, you should think about what you can do next. Can you create a series? Perhaps you could create a playlist of the most popular videos.
-
Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. See what kind of reactions you get. Based on your results, make changes.
-
Repeat. Keep going until you find your perfect formula. Once you know what works, you'll be able to create great videos time after time.
-
Measure the results. It is important that you measure the success of your videos. How did they perform? What are the preferences of certain audiences? These questions can help you refine your strategy.
-
As needed, adjust. After your video campaign is launched, don't forget to learn. You can learn from your mistakes and adjust your plan as needed. The best marketers are always open to learning and improving.
-
Enjoy it. While video marketing isn't difficult, it takes patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.