You can make the most out of your marketing efforts by using a content marketing platform. There are many platforms to choose, including StoryChief. CoSchedule. Percolate. and HubSpot. You can be confident that your business will benefit from the platform that suits your needs best. Here are some pros and con of each. Let's explore these options to help you decide which option is right for you.
StoryChief
StoryChief will help you implement a content strategy. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can choose the platform you want to publish content on, make automated content publishing decisions, and automate your content review process. You can also include social media campaigns in your content. This eliminates the need to use separate tools. This tool will instantly promote your content across multiple channels.
It makes it easy to scale your business and run content campaigns. It can integrate with client's CMS systems and social media channels, allowing for easier collaboration and publishing. StoryChief claims it can increase customer engagement, sales, as well as digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule's calendar allows you to create posts and monitor social media. Drag-and–drop makes it easy to move campaigns around from one date or another. This makes it easy to stay on top of everything and ensure that all of your marketing efforts are getting the attention they deserve.
CoSchedule allows you to create social campaigns even without writing blog posts. You don't need to spend time creating social posts. Instead, use templates to quickly put together a schedule. You can also save a single post from social media to a campaign as a template. CoSchedule can be used to promote blog posts that have been published previously. The platform can be used for scheduling social posts, sending emails, and managing ads.
Percolate
Percolate can be a content management platform. It allows you to create and deliver content, as well as track it. It integrates with other tools and systems to provide visibility and marketing solutions. It recently received additional funding and has added premium prospecting capabilities. Read on to learn more about the platform. It will make your life easier.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate helps marketers collaborate across departments and teams, and includes enterprise-grade approval chains and an image editor for editing content. Percolate also offers customizable topic and tag analytics, which can help you measure the success of each campaign. Percolate helps marketers manage content as well as create editorial calendars for different teams and channels. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
When it comes to attracting customers, a content marketing platform such as HubSpot can make it easy. By offering value to users, HubSpot helps companies create a connection with leads. The platform also tracks user behavior and follows-ups on leads. It's a great way of achieving your business goals to have a content platform that can do everything. You need to make sure you choose the right platform.
You may be new to the field of content marketing. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. You should be aware of the common mistakes that can be made when using HubSpot. Here are 38 common mistakes made by businesses with HubSpot. Converting leads to opportunities is one of the biggest challenges.
Scripted
The Scripted content platform provides a range of writing services, collaborative tools, and analytics that can help you monitor and optimize your content's performance. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. It also offers a marketplace for freelance writers. You can sign up for a trial to see if you're ready to hire writers or pay for the paid version.
You will need a content plan to begin using Scripted. You'll need to create a plan for your content that addresses your business's objectives. It can be difficult, so it is important that you communicate your ideas to the rest of the team. Scripted has a number of recommendations that can help make this easier. The recommendation feature of Scripted uses artificial intelligence to optimize content prior to it being written.
FAQ
Is content marketing worthwhile?
Content marketing is an essential part of any online business strategy. This is a great way to get exposure for your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
Content marketing is about creating useful information that people want. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
What is content marketing?
It involves creating useful and relevant content on your website. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
Why is content marketing important?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's a lot to spend time with content!
Do I need an agency to do Content Marketing?
No! No. There are many online tools that can help you create high quality content. Agencies tend to charge higher prices for their services.
What is the average time it takes to start content marketing?
It depends on the size and scope of your business. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
This is the best way to send a press release
We've already covered the basics of writing a press release. Let's now talk about how to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line stands out. Your headline may not be sufficient to grab attention.
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Be concise. Your press release should not be long. Keep things short and sweet.
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Your email should be written in plain English You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images can help people get interested in your message.
Keep these tips in your mind as you write your press release
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before you write your media release, think about the audience. What is your audience interested in? How can you build a relationship with them?
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Always include URLs in emails
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Get permission before you send your press release. Before sending out your press release, ask the recipient if he would like to receive future news releases.
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Don't spam. You should not send multiple copies of your news release.
Now is the time to begin distributing your press releases. Next is to find the right channels that will get your message across. Here are five top options:
Traditional Methods
You likely already have a list with publications to which you wish to submit your press release. These could be magazines, trade journals or blogs, as well as local newspapers.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions to every story published. Others give away a percentage of each article's revenue.
Although traditional methods are still possible, experts recommend that you submit your press release online.
Online channels
Online channels are one of many ways to reach potential customers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News is a news site that has been around since 1996. It provides news feeds from all major media outlets. It is simple to find your company name amongst hundreds of other businesses.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. If you search your company name you'll see links that lead to articles related your business.
BING NEWS allows users to search keywords on its network of websites. This can be very useful when you are trying to find information on a specific topic.
AOL News offers similar services to Yahoo! Google News, and AOL News. While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications let you post your press releases. Most publications charge a monthly subscription fee. However, many websites provide press releases at no cost.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS Feed that automatically updates your web site whenever someone posts any new press release.
PR Newswire is another great source for press releases. Their database is reputed to be the largest in terms of press releases.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses are unaware of the power that print media can have on their business.
Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. Advertise in newspapers and magazines.
For something completely different, you can check out the "free" section of your local newspaper. You may find advertising jobs in classifieds.
Also, you can contact local television stations. They may accept press releases as part of their regular programming schedule.
No Dead
These days, it seems that everyone is talking about mobile applications. Did you know press releases still have a place in the news? They are now more important than ever.
People expect immediate results in today's world. Your message must be delivered to the right people if you want your message to be heard. This requires that you use every channel to communicate your message.
Facebook ads are not the only option. Think outside of the box and explore creative options to connect with your customer.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell others about your company. So, why not make sure they hear about it first?