As a social marketing expert, I am constantly on the hunt for new Instagram trends. What are these features? How are they going to impact your business? Are they worth the investment? You'll find out in the next section! Below are a few of the most prominent trends on Instagram for 2019.
Carousel posts
Before you create an Instagram carousel, it is important to decide what kind of content you want. It is important to decide how many frames you want to display on your Instagram page. Also, you should decide whether you want to move from one photo to the next or if the entire thing should look like a panorama effect. After determining the post's format, add relevant photos to your Instagram photo collection. To add photos and videos to your Instagram photo library, click on the "+", then tap the "layered square" icon. There are many media options available. You can select between two and 10 images to display in the carousel. You can also choose as many videos as your heart desires, but not more than four gigabytes. Drag and drag to change the order.
Influencer marketing
The benefits of influencer marketing on Instagram are many. According to a recent survey 34% of daily US Instagram users bought an item after an influencer recommended it. This illustrates the importance of influencers for the general populace. It also shows that this influence has a far-reaching impact beyond Instagram. It is applicable across platforms, both online and offline. A professional influencer can help you design an Instagram marketing strategy to meet your business goals.
TikTok-style content
You're likely to have heard of the WOW trend if you are an avid Instagram user. This is the trend where Creators share their most memorable travel moments. It's similar in concept to TikTok's hack videos. If you're not familiar with TikTok, it's basically a video format that allows creators to share behind-the-scenes content and reveal secrets. This content can also be packaged with voiceover in TikTok videos and uploaded to Instagram.
Instagram: Add virtual stickers
If you're on Instagram, you might be curious how to add virtual sticker to your posts. You can also create a poll using stickers. You can create a poll for any topic/question and customize the text color, font size, and more. You can even add emojis, too! Here are some tips to help you make the most of Instagram stickers. Besides the usual "like" and "comment" functions, Instagram stickers let you create polls and more.
For each post, use the exact same hashtags
You can't use the same hashtags to increase your posts visibility on Instagram. The "Recent" section of the Instagram app is ordered by the original post date, so adding a hashtag later will not boost your post in recency. Moreover, Instagram's algorithm penalizes users who use the same hashtags over again. This can lead your account to be suspended.
FAQ
What Content Marketing Strategy is right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
These are just a few questions that you can ask yourself to help get you started.
Do I need my business to communicate something particular? Or am I looking to create content that resonates across a range of audiences?
Do I want my efforts to convert visitors into buyers or generate leads?
Do I want to promote one or more products?
Do I want to reach people outside my industry?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
How does content marketing work?
Your site is visited by someone who is looking for something. They will be happy if they find what you need. If they don't, they'll move on to the next provider. Content marketing is about creating useful, helpful information that answers queries, solves problems, or provides value. This content can also be used on social media, email and other platforms. This ensures that everyone has access to the content.
Do I really need to hire an agency to do content marketing?
No! No. There are many online tools that can help you create high quality content. Agency services are often expensive.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can content marketing be started?
Companies can reach potential customers online using content marketing. It helps you connect with prospective clients by providing helpful information on products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
Start by creating a blog. Blogs can be used to create new content regularly and are very user-friendly.
This allows people the opportunity to revisit your site often and read what you've written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube can also be used to create videos. These videos can provide information to viewers about topics related your business.
Canva and other tools can be used to create infographics. Infographics allow you to visualize data. These are useful in explaining complex concepts and making it easy to comprehend information.
Your chances of reaching new readers are greater if you post more often and consistently.