It may seem easy to ignore social media but B2B companies should embrace it. B2B marketers can use social media to increase awareness, build relationships and generate leads. The key is to make your content user-friendly and focused on solutions instead of jargon and technical terms. It is difficult for social media users to comprehend technical terminology. Therefore, it is important to discuss how your product will help grow their business and make their lives easier.
Facebook
B2B companies may benefit from a Facebook-based social media strategy. Buyers often use social media to communicate with brands, and to talk about their products. Buyers also favor brands that are socially conscious. B2B businesses can use Facebook to communicate with potential customers about their social media footprints and improvements in customer service. Clients can also learn about the brand through stories that they can share. Experience service is often available to answer queries and offer advice in real time. Customers will be happy with these real-time answers.
Twitter
B2B companies need to measure the impact of social media campaigns. Asking whether Twitter is helping your business achieve its marketing goals is the first question. It is possible to gauge whether Twitter is increasing lead generation and top of funnel marketing leads for your company. Tracking your Twitter activity will allow you to determine whether prospects have downloaded whitepapers, subscribed for newsletters, and signed up to your email mailing list.
Instagram
B2B companies can promote their products on Instagram, increase leads and convert more customers. The problem is that Instagram's audience is smaller than Twitter and LinkedIn, and that most users don’t use their personal accounts for professional content. You need to learn how to engage your audience effectively in order to make the most of your Instagram marketing. The engagement rates of your posts will play a major role in whether or not your posts reach the right people.
Messenger bots
A messenger bot is a great tool for B2B marketing. These bots can be used to send messages reminding prospects to make a purchase or to review a product. They can also send confirmation messages once a transaction has been completed. Additionally, they can create loyalty programs to reward repeat customers. Business can also answer frequently-asked questions with bots. However, you should be aware of some things before you use messengerbots.
Facebook groups
Facebook groups aren't usually part of a B2B company's content strategy. But there are exceptions. Some Facebook groups convert group members to paying customers. Some believe that Facebook groups can increase ROI. When creating Facebook groups, it's best to ask questions and set expectations. A group's members should be comfortable asking questions, which helps improve quality of discussions. It is important to add context to the product/service, especially if there are rules.
FAQ
How many hours per semaine should I dedicate to content marketing
It depends on your situation. It may not be necessary to invest much time in content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Is a Content Marketing Strategy right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
These are just a few questions that you can ask yourself to help get you started.
Is it necessary for my business to communicate a specific message? Is it better to communicate with a broad audience?
Do I want to focus on generating leads or converting visitors into buyers?
Am I trying to promote one product or multiple products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
What does it mean to be a Content Strategist
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers that tell stories about brands to help people make decisions and then take action.
Content strategists have the ability to develop strategies that attract current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also know how to integrate social networks into these campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content that can be used on different media (such as television or print), and developing creative briefs. Budget management is also an important part of the job.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
Informationgraphic creation tips to help with content marketing
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. You should use infographics to spread the message about content marketing.
To create an infographic, Adobe Illustrator or Photoshop is required. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Online infographics can be a great source of inspiration. For example, if you want to show how many calories are in certain foods, you could take a picture of a food pyramid and replace the numbers with pictures of those foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This helps people who aren't familiar with the concept learn about it. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. Users can follow along with specific conversations using hashtags.
Make your infographics shorter than normal if you are creating them. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. This allows you to convey more information in a smaller space.
Your infographic should be easy to read for some viewers. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. You must also ensure that your text is easily read.
These are additional tips:
-
Choose an Infographic Template. Many templates are available in both printable and online formats. Canva and Piktochart are some of the most popular.
-
Make your Infographic. Use the template below to create your infographic. You can use any type of media that is appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
-
Add Text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
-
Add images. You can also add images to your infographic. These images can be charts, graphs, icons, or pictures. If you want to add a picture, make sure it's relevant to your topic.
-
Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will help engage your audience.
-
Share. Share your infographic when you are done.
-
Measure. Do you know how well your infographic performed? Did they click through to your site? Are they signing up for your email newsletter? What was their reaction to your infographic?
-
Improve. Do you have any suggestions for improving your infographics? Could you do better next time?
-
Repeat. Repeat.