An average open ratio is the number email opened by a recipient. Emails that bounce do not count towards the average email open rates. You will get 30 emails opened if you send 90 emails. 33% of your leads will open those emails. To avoid this, make sure that your email addresses are double-opted-in. This ensures that only people who have signed up for your email will receive them.
GetResponse
Email open rate can vary from one company or another. However, a strong email open rate doesn't necessarily mean that your email will be received with high click-through rates. For example, an email marketer in the internet marketing industry may have an open rate only 15% while a company working in the health and beauty sector may see a 23% opening rate. You can benchmark your own email open rates against those of other companies or industries to get a better idea. Unfortunately, reliable data on email open rates is difficult to come by.
Campaign Monitor and GetResponse both track open and click-through rates of emails. Campaign Monitor found that email sent in the middle of the week had higher click-through rates than emails sent on Friday. Another interesting finding was that email newsletter frequency affected engagement rates. A single newsletter per week resulted in the highest open and click-through rates. This study shows that sending emails on Tuesdays is most effective.
GetResponse benchmarks
GetResponse (an international email marketing company) recently released a study that shows benchmarks regarding the average open-rate of email. This data was generated by the company using more than 4 million email messages. Campaign Monitor published similar benchmarks, but their results are quite different. GetResponse’s report is an excellent resource. However, it is better to use your own data.
Email marketers have to compete with a lot of other email marketers in the inbox. Email open rates have risen by about 23% in the industry of health and beauty, and to just 15% for internet market. Email open rates can vary by industry, and the average email open rate is not always the same across all industries. While email open rates are important to determine the performance of your marketing campaign, it is not enough to merely look at benchmark data. It is important to increase your open rate and other metrics. You can increase your open rates by following these tips.
Keap data
Keap Data can increase your average email open rate by increasing the use of their data. Keap data offers email marketing software that sends over 1.1 Billion emails per month, with a 20% open rate. This is more than the industry average. Keap makes tracking and automating email marketing simple with data from a variety different tools. They even offer email marketing automation and built-in A/B testing. Their automated spam detection and intelligent email messages are based on well-proven algorithms.
The company offers a range pricing plans to suit different budgets. Prices for the first 500 emails include one license. For additional 1000 contacts, prices go up to $30 per mo. Based on the number and type of contacts, there are discounts. Keap provides an extensive range of integrated customer management tools. These include marketing campaigns, sales pipelines, and more. They also provide metrics, appointment management, and invoicing.
FAQ
Why do I need a Content Marketing Strategy to succeed? Why not just send emails or post social media updates?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are false.
Email marketing and social media posts are great ways to connect with prospects and customers. But they don't suffice by themselves.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. You can't rely on social media to help you reach your goals. They need to be part of an overall plan.
This is where a Content Marketing Strategy can help. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
However, a strategy is a key to success.
Is content-marketing easy to measure?
Yes! Yes! It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
What is the best Content Marketing platform?
There are many platforms on the market today. Each one comes with its pros and con. Here are a few popular options:
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WordPress - Easy to set up and manage. Fantastic community.
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Wix – Setup and maintenance is much easier than WordPress No technical knowledge is required.
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Squarespace is the best choice for those already having a site.
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Blogger - A free blogging service.
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Medium – A place that writers can share their work.
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Instagram - An image-based social media platform.
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LinkedIn - An online networking tool.
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Facebook - A social networking site.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot - Email marketing software.
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MailChimp is an email marketing software.
How do I create engaging content?
The best way to create great content is to write about something that interests you. If you want to be successful at writing, you need to find topics you are passionate about. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
How long should I expect my content marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you are selling clothing, one look might be for spring and one for fall. Your goal is continually offer something fresh so your audience never gets bored.
Your goals determine the length of your content marketing campaign. You may only need one channel for small businesses. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Content marketing requires a large budget.
It all depends on the size and stage of your business. Many start-ups don't have the resources to invest in marketing. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A content marketing strategy that works will make you money while also allowing you to invest elsewhere in your business.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How do you create a content-marketing strategy?
First, you need to understand what type of content you are going to create for clients. Once you have a clear understanding of your clients' needs, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content should have a purpose. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. So who are they interested in, and why would they care about whatever you're offering them?
Next is to find ways of communicating with your target market. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
After you have determined how you will communicate with the market, the next step to take is to determine what topics and types content you want. This will help you to understand why you are writing the content. What problem does this solve? Are they satisfied? Will it make their life easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. Are you looking to share information in your industry? On current events? On specific products and services? Your focus will be determined by the answer to this question.
Now it's time for you to merge everything together after you have answered the questions.
It is important to make sure that each piece of content you create serves its intended purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.