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Demographics and Uses of Social Media Sites

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There are many similarities between each social media platform. However, it is not possible to answer the question about how many people use them. Only 16% of men use Pinterest, making it a very popular choice for women. This site is most well-known among women, who mainly live in suburban homes. LinkedIn is popular among recent college graduates and those with higher incomes. WhatsApp is a well-known app in Latin America. Snapchat is also gaining popularity. It is frequently used multiple times per day by younger users.


Facebook demographics data aren't surprising. Facebook, one of the most widely used social networking sites worldwide, is used by nearly half of American adults. It is equally popular with men and women. Facebook users average 25-years-old, with nearly 80% being college graduates. The oldest age group is 65-plus. However, the largest proportion of Facebook users are younger adults and teens.

define content marketing


If you're looking to grow your business on Instagram, you need to know more about its user demographics. Instagram has more than 200 million business accounts. Ninety per cent of these users have at least one company. Businesses can be more responsive to their clients by being present on Instagram. Instagram users also believe that the platform lets them connect with brands. The fact that over 130 million people use Instagram to browse shopping posts every month is a testament to the importance of creating an Instagram marketing strategy specific to your target market.


Pinterest's demographics can vary from one country to the next. These numbers are calculated based on possible advertising reach. This may not be directly related to monthly active users. It is not easy to determine the gender of users. Self service advertising tools report data on male, female, or 'unspecified' users. Also, Pinterest demographics do not include information about average age. Nonetheless, they provide useful information about what to expect from users.


LinkedIn is a useful resource, even though it's not used much by the general population. It is also a great resource for brands who have a US presence. Nearly 60% of full-time employees use the social media site, and just 10% of part-time employees. LinkedIn is also used extensively by students. It has 57,000,000 company profiles. These automated company pages allow you to show up in the LinkedIn search results.

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SnapChat's demographics reflect a growing popularity of the younger generation among young adults. Nearly 80 percent of SnapChat users are actually from the younger generation. The site is available for free for thirteen-year olds. However, the site is becoming more popular with this age group. According to Snapchat's most recent reports, Snapchat is a favorite social media platform for teens at around 70%. Snapchat users are predominantly female with only 40 percent of men and 57.4% being active users.

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What is the goal of content-marketing?

Content marketing is all about providing customers with valuable and relevant information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. Your audience should be able to see the value you are providing.

What are the seven steps of content marketing

The content marketing process is seven steps long

  1. Identify the problem
  2. Learn more about what's happening now
  3. Create new ideas
  4. Make them strategic
  5. These are the best!
  6. Get the best results
  7. Continue the process until you find a solution.

This approach has been proven to work well for businesses large and small.

How long should my Content Marketing last?

This depends on your goals. Many businesses seek short-term results. Others are seeking long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.

What makes content marketing different to traditional advertising?

Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. With content marketing, however, you'll see much higher engagement rates.


  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)

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How To

Informationgraphic creation tips for content marketing

Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.

To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.

Check out existing infographics online to get some ideas. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. Another option is to take a picture of a can of Coke and look at how much sugar it contains.

After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This will make it easier for people who don't know the concept to get familiar with it. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. You can use hashtags to allow others to follow your conversations about specific topics.

Try to make your infographic posts shorter than you normally would if you create one. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. That means you can get more information across in less space.

Remember that not all viewers can read small font sizes when designing an infographic. Use large fonts, but don't overuse color in your infographics. Also, ensure all text is legible.

These are just a few additional tips.

  1. Select an Infographic Template. There are many free templates online. The most popular ones include Canva, Piktochart, and Google Slides.
  2. Your Infographic is ready. Use the template below to create your infographic. You can use any type of media that is appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
  3. Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.

  4. Add Images. Your infographic can also include images. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
  5. Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will allow you to engage your audience.
  6. Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
  7. Measure. What was the performance of your infographic? Are people clicking through to your website or not? Did they sign up for your email list? What was their reaction to your infographic?
  8. Improve. Are there ways you could improve your infographic? Are you able to do it better the next time?
  9. Repeat. Do this again!



Demographics and Uses of Social Media Sites