As a content marketer, you know how much effort goes into creating high-quality content. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. You don't need to stop after your content has been published. Repurposing content can help you get the most out of your work and reap many benefits.
Here are some 9 reasons why repurposing existing content is beneficial to content marketers.
- Increase engagement
Repurposing your content can help you increase engagement, since people are more likely to interact with a format that they prefer, like a video or an infographic.
- Extend the content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Build trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
- Build authority
By repurposing content, you can become an expert in your field and share your knowledge across different platforms.
- Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
- Build relationships
Repurposing existing content will help you to develop relationships with other content producers by sharing their content and promoting it.
- Increase social shares
Repurposing of content can lead social shares to increase, as people will be more likely share content when presented in the format that they prefer.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Save money
You can also save money by repurposing existing content.
Repurposing your content is a great way to save time and money, build authority, and generate leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Repurposing content is not just about copying-pasting your existing content into another format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
The Most Frequently Asked Questions
How often should i repurpose the content I create?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. However, aim to repurpose content that has performed well or is evergreen, as these pieces are more likely to be effective in different formats.
Can I repurpose content that has already been repurposed?
Yes, if the content remains engaging and relevant for your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
How do I know which formats or platforms to repurpose my content for?
Consider your target audience, and the platforms and formats they prefer to consume content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How do I avoid duplicate-content penalties when repurposing existing content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
What are the benefits to content marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing helps increase brand awareness, trust and engagement among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Is Content Marketing right to me?
Absolutely! You can use content marketing for any business. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
What makes content marketing work?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
What is Content Marketing?
This strategy involves creating quality and relevant content for your site or blog. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
How do you create an effective content marketing strategy?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, you need to identify who your target market are and how they use Internet. Next, determine which channels are most effective in reaching your target market. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
Which Content Marketing Platform is Best?
There are many platforms today. Each platform has its pros, and each one has its cons. These are some of the most popular choices:
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WordPress is simple to set-up and manage. Amazing community.
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Wix - Setup and maintenance are easier than WordPress There is no technical knowledge required.
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Squarespace - The best option for people who have a website.
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Blogger - Free blogging service
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Medium - A place to share your work.
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Instagram - An image-based platform.
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LinkedIn - A networking platform.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot is an email marketing software.
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MailChimp: Email marketing software.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
The Best Way To Send A Press Release
Now that you have learned how to write a news release, let's talk about the best ways to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line stands out. It might not be enough for attention to grab your headline.
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Be concise. Your press release shouldn't be lengthy. Keep it brief and simple.
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Use plain English to write your email. It is unlikely that someone who reads your email will understand technical jargon.
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Include relevant images. Images can help people get interested in your message.
These are some tips to keep in mind when writing your press release:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before you write your media release, think about the audience. What is your audience interested in? How can you get to know them better?
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Remember to include URLs in your emails.
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You should first ask permission. Before you send your press release, make sure to ask permission from the recipient.
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Don't spam. Send only one copy of your press release.
Once you have written your press statement, it is time to distribute it. Next, you need to identify the right channels for your message to reach them. Here are five top options:
Traditional
You probably already have a list of publications where you want to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Others offer a percentage of the revenue generated by each article sold.
Although traditional methods are still possible, experts recommend that you submit your press release online.
Online Channels
One of the easiest ways to reach potential readers is through online channels. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS offers the ability to search keywords across its network. This can be very useful when you are trying to find information on a specific topic.
AOL News offers similar services to Yahoo! Google News, and AOL News. While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
You can also post press releases to some publications. Many charge a monthly fee. Many websites offer press releases for free.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It is home to over 1,000,000 members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed which updates your site when someone posts a news release.
PR Newswire is another great source for press releases. They claim to have the biggest database of press releases in existence.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print Media
If you are looking to reach a larger audience than only online journalists, printing media might be the right way to go. Print media is a powerful tool for small businesses.
Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. You can also advertise in newspapers or magazines.
For something completely different, you can check out the "free" section of your local newspaper. There are often classifieds advertising jobs available.
Also, you can contact local television stations. They may be open to accepting press releases as part or their regular programming.
Press releases are still available
It seems like everyone is talking about mobile apps these days. But did you know that press releases are still very much alive? In fact, they've never been more important.
People expect instant results in this modern age. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
That doesn't necessarily mean throwing money at Facebook ads. Instead, look for creative ways to connect with your customers.
Let's face it, word of mouth is the best way to grow your company. Your customers will tell others about your company. You can make sure your customers hear about it before they do.