Content marketing is an essential part of top of the funnel marketing. The goal of content marketing for top of funnel websites is to attract visitors, build brand awareness and build a relationship with the visitor. You should also aim to convert qualified leads from these visitors. Videos transcribed for individuals to read and indexed by search engines are great content marketing ideas. You can also create informative infographics, explainer videos, and videos containing infographics and video content.
Informational content
The top of funnel marketing strategy must have two goals. Your content must first grab the attention of your target audience. Then, it should establish a connection with them. Once you've made a connection with your target audience, your secondary goal should to convert them in qualified leads. An example of this is a company that sells anti-cyberattack tools. It might produce a whitepaper or blog series on best practices for strengthening corporate defenses and protecting against phishing attack attacks. This is why you shouldn't make a sales pitch. Instead, focus on creating content which highlights a problem and offers a solution.
Inspirational content
Inspirational content that is aligned with your brand is the best way to market top-of-funnel. You don't need to be too specific about your product. If your content is compelling and addresses the concerns of your audience, then you will eventually see a sale. Freebies such as a guide to success and piano lessons are great examples. This will get prospects down the funnel, and hopefully to the checkout page.
Infographics
You can improve your website traffic by using infographics to share information. These visual presentations make a strong impression on social networks like YouTube, Twitter, Facebook and Twitter. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics can be a great way to cut through the noise and increase your website's ranking.
Video content
Video content is a great tool to reach top-of the funnel customers for businesses that want to grow their customer base. Top-of-funnel consumers have not yet been exposed to your brand, and need an introduction to learn more. You can educate your customers and give them enough information to be interested in your business with video content. The goal is to build awareness for your brand, and turn warm leads into clients.
Hub and spokes model
The hub is the content piece that leads prospects and customers to the spokes. It's located at the top of the funnel. These pieces are usually informative and have the sole purpose of driving readers to both the hubs and spokes. Marketers need to ensure that hubs and spokes offer the greatest value. This model calls for hub pages that are detailed and comprehensive. Spokes pages should also be targeted at long-tail keywords. A well-organized hub page will contain visual elements that can enhance its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will improve your campaigns' stability and offer more opportunities for testing. Your initial goal might be to increase sales, but it could shift to the customer journey. You must keep in touch with your potential customers until the time they are ready for you to sell. Social media updates can help achieve this goal.
FAQ
Can I just post links to other sites' content?
Yes! It's known as link building. Linking back from other websites is a great way for your site to get more traffic. But only link to reliable sources.
How does Content Marketing work
You know what someone is searching for when they visit your site. It's great if they find exactly what they want. If they don't, they'll move on to the next provider. Content marketing allows you to create valuable and useful information that solves problems and answers questions. You can use this content across all platforms (social media, email, etc.) This ensures that everyone has access to the content.
Does Content Marketing require an SEO specialist? Yes!
SEO experts are experts in how search engines like Google rank pages. They can also tell you which keywords to target when optimising your page.
What is the best content marketing platform?
There are lots of different platforms available today. Each platform has its pros, and each one has its cons. These are some of the most popular choices:
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WordPress - Simple to setup and manage. Amazing community.
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Wix is easier than WordPress to set-up and maintain. There is no technical knowledge required.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service.
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Medium – A place that writers can share their work.
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Instagram - A platform that uses images
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LinkedIn - An online networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot is an email marketing software.
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MailChimp, Email marketing software.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
How can you build a content strategy?
It is important to first understand the content that you wish to create for your clients. Once you have a clear understanding of your clients' needs, you can start creating content. This could involve creating an editorial schedule and planning where these pieces are going to come from. Every piece of content should have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. What are their interests and what do they care about?
Next, you need to identify your target market. Then, find ways to communicate with them. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. Again, this goes back to determine why you're writing the content. What problem does this solve? Is it useful? Will it make their life easier?
Now that you're clear about the type of content you create, it's time you decide what to say. Is it possible to share information related to your industry? On current events? Are you focused on specific products or services The answer to this question defines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want every piece you create to serve its purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.