Content marketing is an essential part of top of the funnel marketing. Content marketing for top of funnel sites is designed to attract visitors and build brand awareness. Your secondary goal is to convert these visitors into qualified leads. Videos transcribed for individuals to read and indexed by search engines are great content marketing ideas. Instructive infographics can be created, as well as explainer videos and videos that include infographics.
Informational content
Your content should have two main goals when you implement a top-of-funnel marketing strategy. It must attract your audience's attention, and then establish a relationship. After they have established a connection, the secondary goal is to convert them into qualified leads. A company might publish a series of blogs or white papers about best practices to protect against phishing attacks and strengthen corporate defenses. You should not sell your product, but instead create content that addresses a need or a solution.
Inspirational content
It is important to create inspiring content that is consistent with your brand's top of funnel marketing strategy. It's important not to get too specific about your product. But if your content is interesting and resonates with your audience's concerns, it will eventually lead to a purchase. If you offer lessons on the piano, for example, you could give away a guide to success. This will get prospects down the funnel, and hopefully to the checkout page.
Infographics
Use infographics to share information can increase your website traffic and improve your SEO ranking. These visual presentations are highly visible on social media platforms such as YouTube, Twitter, and Facebook. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics help break through the clutter and improve your website's rankings.
Video content
Video content can be a powerful tool for businesses looking to expand their customer base. Top-offunnel shoppers have not been exposed to your brand yet and will need to be shown how to get more information. Video content allows you to educate consumers and provide enough information for them to become interested. The goal of video content is to raise awareness and convert warm leads to customers.
Model with hub and spokes
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are often informative and serve to direct readers to the hub and spokes. For this type of marketing strategy, marketers must ensure that the hub and spokes are crafted to provide the best value possible. Hub pages should be comprehensive and detailed, while spoke pages should target longer-tail keywords. A well-organized hub page will also contain visual elements that can elevate its content.
Social media updates
When creating social media updates for top of funnel marketing, you should make sure to diversify your audiences and campaigns. This will help improve the stability of your campaigns, and give you more testing opportunities. While your original goal may still be to increase revenue it might shift to focusing on the customer's journey. You must keep in touch with your potential customers until the time they are ready for you to sell. Social media updates can help achieve this goal.
FAQ
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
What is it worth to hire a content strategist for your company?
There are many agencies and freelancers that can provide content creation services at affordable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
How many hours per workweek should I be spending on content marketing?
It all depends upon your situation. There may not be a need for content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Content marketing: Where do I begin?
Start by identifying the audience. Who are they? What are their needs What can you do to help them? Knowing who you are writing for will help you decide where to put your efforts.
What is the average time it takes to start content marketing?
It depends on the size and scope of your business. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What is a Content Marketing Strategy?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is typically broken down into 3 main areas.
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Your overall strategy. What are your goals?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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Your strategy's execution tactics - What channels will you use for sharing your content? What types of content are you going to produce?
These are the components that make a CMP effective.
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy - Develop a clear vision of where you're going. Divide it into smaller chunks.
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Execution - Be realistic about your expectations and when you will see the results of your efforts.