As a content marketing professional, you are aware of the effort that goes into producing high-quality content. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. But you don't stop working once your content goes live. You can reap multiple benefits by repurposing the content you create.
Here are some 9 reasons why repurposing existing content is beneficial to content marketers.
- Increase engagement
Repurposing material can increase engagement from your audience. They may engage better with formats they prefer such as videos or infographics.
- Leads are generated
By offering different content assets to appeal to different segments, you can generate leads through repurposing your content.
- Stand out from the competition
Repurposing can help you to stand out against the competition. It allows you to present your message in a creative and unique way.
- Boost SEO
You can boost your website's rankings by repurposing content.
- Educate your audience
By repurposing your content, you can educate your audience in a variety of formats that suit different learning styles.
- Build your brand
Repurposing content allows you to refine your messaging and target it to different audience segments.
- Build trust
Repurposing can help build trust between you and your audience through consistent messaging presented across multiple platforms.
- Extend lifespan of content
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Generate buzz
Repurposing existing content will help you create buzz for your brand. You can do this by presenting the message in a new and exciting way.
Content marketers can reap the benefits of repurposing their content, including saving money and time, as well as generating more leads and authority. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
Start by brainstorming different ways to repurpose your content. You can also repurpose your content on other platforms or formats. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Repurposing content is not just about copying-pasting your existing content into another format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Common Questions
How often do I need to repurpose my content?
Repurposing depends on content strategy and goals. There is no standard frequency. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I reuse content which has already been repurposed before?
You can continue to reuse content so long as it is still relevant and engaging. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
How can I tell which platforms and formats to repurpose content for?
Consider the preferences of your audience in terms of platforms and formats. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How do I avoid duplicate content penalties when repurposing content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How do I measure the success of my repurposed content?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
How does Content Marketing work
Your site is visited by someone who is looking for something. Great if they find what they are looking for. If not, they will leave the site and look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. You can use this content across all platforms (social media, email, etc.) So people will always be able to access it.
What common mistakes people make when starting a content marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan, all your efforts will be wasted time and money. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. It will help you keep track of everything as you move from one phase to the next. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. You will be able to identify which posts are most likely to drive traffic and which ones won't. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
A common mistake is to not think about the length of the content marketing campaign. If you are planning to launch a new site tomorrow, it is a good idea to write some content right away. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time to build great content. Don't rush this step or think too fast.
Suppose you're a business owner who wants to learn more about content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
What does it mean to be a Content Strategist
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists can create strategies that are engaging for current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They are also able to integrate social media platforms in these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
How To Use Blogging to Generate Leads In Your Business
Online leads are crucial to B2B companies' success. Many businesses fail to convert website traffic into qualified leads, despite the fact that they know this. These are five reasons that you might not have been generating leads.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is a great method to attract new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
Optimize your blog to ensure it is profitable. This improves the likelihood that visitors will find your blog post.
After they find your blog article, make sure that you offer value by answering their queries and providing solutions as soon as possible.
Keyword Toolbox is an excellent tool to find keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs (calls to action) should be included throughout your blog. CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.
These actions increase the likelihood of a sale and give you insight into what type of information users are interested in.
Our guide, How To Start a Successful Blogger Blog, will help you get started.
Reason 2: You Don't Know What To Write About - Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!
It takes time and effort to establish yourself as an authority in your niche. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Your goal in writing is to answer "Why should I Hire You?" When writing, keep your focus on solving problems.
This will make you stand out among other businesses who may only be trying to sell products.
Your blog should help prospects as well as be helpful. Your expertise can be used to educate others. You could speak about the latest trends in your industry, or give tips on how to save money when you do home improvements.
You can include links to resources so that your viewers can find out more. These could include videos or articles by experts in your field.
Reason 3: There are no clients. You don't need them. You just need to sell more.
It takes time to build a successful business. Building trust with your target audience takes time.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Instead, place ads on social media websites like Facebook and LinkedIn.
In order to avoid overspending on advertising that is ineffective, make sure you target the right demographics for your ideal client. One example: If your website design company has many female clients, it is likely that you also have many male clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.
Don't forget that you don’t have to pay per person who visits the site. Some sources of traffic are more lucrative than others.
A contest could be held for subscribers who sign up by email. Or you could give away gifts to those who sign-up for your mailing address.
This is where creativity is key. You don't have to spend too much to attract visitors.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
Prioritize your work above your business. For example, if you are too busy running your business to advertise it, then you won't be able to grow.
You might feel overwhelmed by all the tasks you have to do each day.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
Once you begin, you'll be amazed at how much easier everything will be.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs are great for creating infographics. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
You can find inspiration for your own ideas by looking at existing infographics online. A picture of a food Pyramid could be used to show how many calories each food has. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This will make it easier for people who don't know the concept to get familiar with it. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. Hashtags enable users to follow along in conversations related to specific topics.
An infographic is a shorter version of a blog post. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. That means you can get more information across in less space.
Make sure you consider that your infographic will be difficult to read by some viewers. Use large fonts, but don't overuse color in your infographics. You must also ensure that your text is easily read.
Here are some other tips.
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Choose an Infographic Template. There are many online templates that you can download or print. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
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Create your Infographic. You can use the template to create your infographic. You can use whatever media is most appropriate for your audience. An example of this is a infographic that shows the best restaurants in Seattle.
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Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add images. Add images to your infographic. These images can be charts, graphs, icons, or pictures. You should make sure that the picture you upload is related to your topic.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will make it easier for your audience to interact with you.
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Share. Share your infographic after you're done.
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Measure. Measure. Did people click through? Did they sign-up for your email address? Was their reaction to the infographic?
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Improve. Are there ways you could improve your infographic? What could you do better next year?
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Repeat. Repeat.